Page 1 of alsharpe's writing

1. Donation Thank-You Letters, Cards And Notes Should Never Ask For A Gift. The most important letter in direct mail fundraising never asks for a gift. Ever. The thank-you letters that you mail to donors have one goal: to thank your donors for their generosity and support. Yes, your gift acknowledgement letters, notes... (posted by alsharpe 6 years 83 days ago.)

2. Direct Mail Lift Notes: Boost Response by Breaking the Lift Letter Rules. Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out. A lift note, of course, is an extra component slipped into a direct mail package to lift response. It’s also called a lift letter.... (posted by alsharpe 6 years 85 days ago.)

3. Earn Six-Figures Copywriting? Why I Respectfully Disagree With AWAI and Michael Masterson. Aspiring copywriter, be warned. Don't expect to "retire this year and still make more money than most doctors." Paul Hollingshead and The American Writers & Artists Institute say you can. According to their website, all that you need to do is take... (posted by alsharpe 6 years 92 days ago.)

4. Your Fundraising Letter P.S.: 10 Ways to Write Powerful Postscripts. Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first. Since the P.S. is one part... (posted by alsharpe 6 years 125 days ago.)

5. Sales Letter Writing: Boost Your B2B Readability Who do some sales letters put a smile on your face while others put a yawn in your throat? Why are some sales letters harder to read than others? (posted by alsharpe 6 years 127 days ago.)